ARC's Strategy Workshop sessions provide a proven methodology for helping businesses determine their strategy for success. Your team will participate in a step-by-step process to evaluate current market conditions, assess your business position, and develop a consensus for your marketing and product strategy.
Marketing industrial products is complex - product definition, distribution channels, pricing, promotion, positioning, messages and more. Creating a viable market strategy requires deep industry knowledge, marketing acumen, and an outside view.
Typical Workshop Agenda
Marketing and Sales Strategy:
- Market Assessment, Environment & Dynamics
- Market Opportunity: Segmentation, Size & Competition
- Target Market: Requirements, Fit & Access
- Product Assessment
- Go-to-Market Strategy
Business Plan:
- Corporate Mission Statement and Objective
- People and Organization
- Financial Plan: Revenue, Cash Flow, & Breakeven
- Tactical Implementation Plan and Roadmap
Please contact us at Info Request for further information.
